Your brand is your core identity. It’s the way you present yourself to the world. You want your brand to reflect your unique brilliance. Even down to the small details.

Imagine you have three employees: Greg, Kat, and Jean. Each one is creating a proposal for a potential client engagement. They have no official formatting or language guidelines to follow; they‘ve just been told to “make it look good.” Kat loves blue, so she uses navy for the subheadings, even though the organization’s colors are green and black. Comic Sans reminds Greg of his Grandma, so he thinks, “Why not put the proposal in Comic Sans to give it a little levity?” Jean is from England, so she is writing about Colour, Honour, and Programmes. The result? Three proposals that look like they were written by three different companies.

These are extreme examples. No one would use Comic Sans for a press release, not even fictional Greg. But the point is that consistency and cohesion across all deliverables are essential for maintaining professionalism and building audience trust. Consistent brand presentation across all content and platforms can increase revenue by up to 23%.

This is the part where I tell you how I can help!

Hi—I’m Norrie! Brand Communications Specialist and the most efficient person you’ve ever met. I want to help you elevate your brand to its true potential. I do that by working with you to define standardization guidelines for your content, guided by your brand identity, and using that insight to improve your brand assets with a comprehensive style guide, PowerPoint and Word templates, and compelling marketing materials such as proposals, case studies, white papers, blog articles and more. I will also work with you to create a branding intranet hosted on Google or SharePoint, where all of your marketing materials can be easily accessed for increased efficiency, leaving you more time to focus on the important things, like your mission and vision.

Visit the Work With Me page to start building a content marketing plan and creating brand cohesion today. To learn more about me and my business, visit the About page.