While you focus on your mission,
Let me build your brand.
I work with non-profits, educational institutions, and small businesses to create cohesive content that reinforces their unique story and shows their audience what sets them apart.
I want to help you…
Increase consistency across all content with a comprehensive Style and Branding Guide.
Simplify the content creation process with branded Word documents and PowerPoint presentation templates.
Show your expertise through expertly designed white papers, reports, and blog articles.
Tell potential clients why you’re best suited to meet their needs on an updated website.
Build audience trust with visually striking and highly digestible case studies detailing your past successes.
Create a six-month editorial calendar that includes topics and timelines for social media, blog posts, white papers, e-books, and more.
House all of your brand assets and templates on a SharePoint or Google intranet site specifically designed for your organization’s needs, with user experience as the first priority.
Below, you’ll find more information about each of my services and work samples. Much of what I do for clients remains internal, so what I’m showcasing here are mostly materials for my business rather than client work.
If you’re interested in working together, please reach out to me. I would love to learn what makes you unique, save you time and energy, and help you show your audience your true value!
Services and Work Samples
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Branding Intranet
House all of your brand assets on an intranet (SharePoint or Google Site) specifically designed for your organization. I will work with you to create a well-structured intranet that offers a centralized hub for all branding resources, documents, and tools, making it easier for employees to access the information they need. The intranet is fully branded with your logo, colors, and visual identity, ensuring brand consistency. It includes easy access to all branding assets, including your Style and Branding Guide, PPT and Word base templates, and material-specific templates, such as proposals, case studies, and white papers. By creating a customized intranet, I help you build a more organized, efficient, and cohesive workplace, allowing your team to focus on driving your business forward. View my intranet below.
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Style and Branding Guides
Establish a cohesive and professional brand identity with a comprehensive Brand and Style Guide. I start by understanding your mission, vision, and values, then collaborate with you to define your core identity. The result is a detailed guide covering visual identity, color guidelines, logo usage, and more, ensuring everyone in your organization communicates your brand consistently. This guide will be your go-to resource for maintaining a strong, unified brand presence.
For more information on why every organization needs a Style Guide, click here. For a sample of my work, download the NB Style Guide below.
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Branded Templates
Boost your efficiency and consistency with branded templates customized for your organizational needs. Designed for Google Drive or Microsoft Office, these templates incorporate your brand’s colors, logos, and typefaces, making it easy for your team to create professional, on-brand documents. Whether you need templates for presentations, reports, or everyday documents, I’ve got you covered. Streamline your workflow and present a polished, unified brand image with ease.
View an example of a template for a specific need here: NB Proposal Template (Google Docs)
Below, download an example of a general template that can be used for many different functions across the organization.
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White Papers and Reports
Position yourself as a thought leader with expertly crafted White Papers and reports, in which I dive into research, gather insightful quotes, and present solutions to industry challenges, all designed to build trust and demonstrate your expertise.
Long-form white papers or reports will not only showcase your knowledge but also help you connect with your audience on a deeper level. Impress your clients and stakeholders with well-researched, compelling content that sets you apart.
Download a sample White Paper below.
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Case Studies
Show your successes and attract new business with Case Studies. I will work with you to understand your projects in detail and then craft compelling stories that highlight your achievements and the value you provide.
Perfect for adding to pitches and proposals, case studies will help you demonstrate your expertise and effectiveness, making it easier for potential clients to choose you over the competition.
View a case study exploring a recent rebrand below.
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Blogging
Enhance your digital presence with a custom blog design that aligns with your brand’s aesthetic, combined with high-quality articles that engage and inform your audience.
Whether you’re starting a new blog or looking to revamp an existing one, I will help you create content that attracts readers and keeps them coming back for more. Let’s make your blog a powerful tool for connecting with your audience and driving traffic to your site.
View my personal blog below for an example of my related work.
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Squarespace Website Re-Design
Transform your online presence with a Squarespace Website Redesign. I design custom webpages that reflect your brand’s values and engage your audience, combining striking visuals with compelling copy. Whether you need a complete site overhaul or just a few updates, I will ensure your website is user-friendly, visually appealing, and aligned with your brand.
For an example of my related work, look no further than the website on which you are reading this sentence. I built and designed this site.
A mock website, which I created as an additional work sample, is linked below.
The password is: nbworksample
P.S. While the company, NB Events, is fictional, everything on the website is true!
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Proposal Design and Writing
Elevate your client pitches with expertly crafted proposals. I design and draft complete proposals tailored to each potential client or create adaptable templates with boilerplate language and customizable options for various situations.
This service ensures your proposals are polished, professional, and aligned with your brand, making it easier for you to present compelling cases to potential clients and secure new business. Let me handle the details so you can focus on delivering your best work. View an example proposal below.
My Approach
My process is designed to fit each organization’s unique goals. The phased approach below is an example of a complete brand portfolio design project:
Phase One: Kickoff Presentation
Conduct an initial 1-hour presentation to introduce the project plan.
Discuss objectives, timelines, and deliverables with the client.
Phase Two: Plan Refinement
Refine the project plan based on feedback from the kickoff presentation.
Finalize the step-by-step timeline
Phase Three: Design Thinking Session
Conduct a 2-hour design thinking session with the client team.
Gather insights and ideas to inform the branding strategy.
Phase Four: Site and Asset Assembly
Assemble all branding assets and set up the site.
Develop a comprehensive style guide, including color palettes, typography, and design elements.
Create base templates in PowerPoint and Word and design templates with boilerplate language for frequently used materials, such as case studies and proposals (specific materials will be determined during the kickoff call).
Phase Five: Review and Feedback
Conduct a 1-hour review of the site and assets and a feedback session with the client.
Make necessary adjustments based on client feedback.
Phase Six: Checkpoint Meeting
Hold a 30-minute checkpoint meeting to ensure the project is on track.
Address any concerns and make necessary updates.
Phase Seven: Training and Enablement Workshop
Conduct a training and enablement workshop with the client's staff.
Provide guidance on using the new brand guidelines and templates effectively.
Phase Eight: Handoff
Finalize all deliverables and hand off the completed project to the client.
Provide ongoing support as needed.